The internet is over-saturated. Everywhere you turn there’s an image designed to pull you in, words to catch your attention, and an overwhelming amount of useless information that leaves you feeling more stressed and confused than you did before you got lost in your 30th scrolling session of the day.
Everyone’s got something to say but none of it is really speaking to you.
But every now and then, something not only catches your eye — it speaks to you. It draws you in so close, makes you feel as if the message was designed just for you to understand, and you find yourself hooked.
That’s content marketing.
When I share with people that I am the owner of a content marketing company in Miami, it is assumed that I create ads for businesses to share. There is a level of confusion about what content marketing actually is — and it’s become my favorite question to clarify.
Content marketing, the best content marketing, is the kind that not only draws your target market in close, it carries a voice that speaks to them in your language — and keeps them hooked, for life.
Take, for example, a local dermatology center that hired me to handle their content marketing just a little over a year ago. They had been relying on content that was given to them by a large marketing agency to help spread their message. The only problem was that this content was being used by to market every dermatologist that had employed this agency — leaving my clients with no voice of their own to speak to the audience they were so desperately trying to reach.
(It also left them on page nine of Google.)
They had no originality. No authenticity. No one thing to claim as their “shtick”. They were just the same as every other dermatology center that coughed up a pretty penny for “marketing.”
That’s bad content marketing.
I immediately designed a dermatology blogging plan for them that honed in on their unique specialties. We crafted a strategy that would appeal to their clients and give them a leg up on the competition. We communicated this through weekly blog posts, bi-monthly email marketing campaigns, and social media posts with engaging content and images. This drove a ton of traffic back to their website — way more than before, and it was a matter of weeks before they found themselves on page one of Google under the search terms specific to their industry.
That’s good content marketing.
Actually, that’s a good content marketing strategy. You’ve got well-written blog content, an email marketing tool to help communicate that content, and click-bait links to share on social media that catch the attention of your dream clients.
Sounds like magic, if you ask me.
And it’s powerful — more powerful than you realize until your phone is ringing off the hook and you realize you FINALLY made chose the best marketing tool to grow your new business.
And I can tell this exact same story for every single one of my clients. I handle content marketing for lawyers, doctors, realtors, and even restaurants.
When a client, prospective buyer, or interested party feels like you’re speaking directly to them, there’s an element of trust that develops. It’s that whole, “Oh, they totally get me” feeling that, more often than not, seals the deal. Unless you plan on taking out tv ads to speak to each person in your target market personally, there’s just no way to make the kind of impact you need to make these days to earn the trust of your clients — except for with a blog.
So how will content marketing make you rich (or at least more successful)?
With a consistent, dedicated, content marketing plan that consists of:
And a dedicated, strategic content marketing team like ours on your side, of course.