Becoming a solopreneur is hard work. More than that, finding success as a solopreneur is like trying to pull yourself out of quicksand in the midst of a violent thunderstorm, only your hands are tied behind your back, it’s the middle of the night, you’re blindfolded, and, oh no – was that a wolf breathing heavily behind you?
Dramatic? Maybe. Accurate? Definitely.
When I took the leap into becoming a solopreneur, leaving behind the comforts of my full-time career, I didn’t exactly know what I was getting myself into. I imagine not many of us do, as being your own one-person show involves a huge learning curve, lots of ups and downs, and all of the self-doubt one can handle. I went through a roller coaster ride of emotions, constantly feeling thrown off track by things that really had no place in my life and journey as a solopreneur. I constantly felt defeated.
Fast forward a few years, and things are different.
These days, people usually congratulate me for all of my great work on building my content marketing business in Miami. They comment on what a “badass” I am. They applaud me for becoming known and how I “make it all look so easy,” as I juggle work life with mom life. These are the same people who would never believe me if I told them about my quicksand comparison and would think I was being modest or shy.
But I know you believe me – because you’re trying your hardest to build something. To monetize your ideas and passions. To become your own boss because, well, let’s face it – there’s nothing better than that. Knowledge is power as they say, and I want to share with you some of the more difficult challenges I have faced while growing my business. These are the things you will inevitably face as well, but the things that will have zero outcome on your success if you handle them appropriately. These are the things you definitely don’t learn about in school.
Sure, things like running and growing your own business are definitely challenging. Learning to market and brand your own business are difficult concepts to master, too. Managing employees, competitors, and life as a solopreneur takes special skill as well – but these are all challenges you’ll need to accept and adapt to in order to grow. You need to be able to learn all of these challenging skills to succeed as a solopreneur, and these will likely take up a lot of your time, as they should.
But there are others that really have no place in your life and should definitely NOT take up space in your head. I call these the silent killers of solopreneurship because they can be so much more harmful than we give them credit for.
Here are the 4 most difficult challenges you’re going to face as a solopreneur, and in my latest YouTube video, I talk about all of the ways that I ignore and overcome these challenges!
1. The “noise” – opinions that are unwelcome and unnecessary.
2. Unsupportive peers and family – hurtful, yes. Harmful? Not at all.
3. Self-Doubt – If you don’t believe in yourself, no one else will.
4. External Pressure – Copycat syndrome is a killer!
If there is only one thing I want you to take away from my video, it’s that we’re all human. We all fall victim to these four silent killers of success. But if you stay strong, stand your ground, and commit to your passion – you’ll find it really easy to ignore these and be well on your way to solopreneur success.
For more tips or tricks on how to build and brand your own business, connect with me today!