So, you want to run your own business, yet asking for money makes you uncomfortable. This is a recipe for disaster – I’ve been there.
Mason Cooley once said, “Money is power at its most liquid,” and he was right. Money IS power, so if you want your business to be as successful and powerful as it can be – it’s time to learn to ask for money.
When I first started my business, I knew nothing about running a business. I didn’t have a fancy MBA or a roster of business building courses sitting on my desktop. No one sat me down and explained to me how to advocate for myself in new client meetings so that I could be paid what my work deserved.
I learned as I go, making all the mistakes in the process.
Some of these major brand-tanking flubs?
I charged clients different amounts of money, for the same kind of work
Instead of being firm on my pricing, I let my clients dictate their price, and ultimately my worth in business. Big mistake – huge.
I took less than I needed to survive just to close a deal
And ended up with nothing but headaches in the process.
I had an “anything is better than nothing” mentality
An enticing mentality when you’re struggling as a solopreneur, I get it. But saving your time, energy and talent for the clients who respect you is a whole lot better than lowering your worth and standards for people who don’t see your value.
UNTIL I LEARNED MY WORTH, I COULD NOT LEARN HOW TO ASK FOR MONEY.
In fact, learning to ask for money is just another critical step in your brand building strategy. All the best branding in the world won’t get you far if you freeze every time a potential client asks what you charge. No one will value you until you value yourself. Right? Right.
Knowing your worth in business comes with confidence, but if you haven’t yet built up the confidence in your business, you better do the next best thing – act as if. Acting as if you believe in yourself will go a lot further than becoming sheepish and shy when you’re about to close a deal.
I want you to take a minute and write down all of your strengths as a solopreneur. Make a list of everything you offer that provides value to someone else. Then I want you to list how many successful client projects you have completed, in conjunction with the great reviews and responses you’ve earned thus far in your business journey.
Then I want you to read this to yourself every day, before every client meeting – until you ingrain this one truth in your brain:
YOUR WORK IS VALUABLE, AND SO ARE YOU!
Don’t be scared to ask for money. Gain some solopreneur confidence with my solopreneur money lessons in this video, learn from my mistakes, and start talking confidently about money. This will be one of the best 2019 marketing strategies you implement.